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the ups-and-downs and sides-to-sides of the little things that make up life
First, because I love saying it… I TOLD YOU SO. Second, part of me feels bad for all of the smaller agencies that attempted to throw their hat into Current’s RFP process. In case you missed it, here’s the skinny: Back in April, Current TV’s VP of Brand Marketing put out an RFP for Current […]
There’s a problem with the Facebook goes after Twitter debate that no one seems to want to admit. It revolves around human behavior and habits. For five years, Facebook has conditioned it’s users that the site is “safe”. In Interactive Marketing speak? It’s a walled garden. With that in mind, how many people have uploaded slightly un-PC […]
Dear BDA, Thank you for responding to my RFP. I’m sure a lot of time, effort and thought was put into your response. With all that time, effort and thought, it would behove you to spend an extra 20 minutes or less doing a little grammar and spell check. Remember, the little things count. Here’s […]
This is a rant. You’ve been forewarned. I AM SICK AND TIRED of people whining, “no one’s figured out social media ROI yet.” I got news for you buddy… YES, we have. It may not be a download-able report like your display campaign, but oh yes, the ROI of social has been discovered. In case […]
As I’m reading along today, I’ve come across many “ridiculously easy” solutions to all my problems. Here’s just a few: Screw the Stakeholders web design requests. Just have an empowered web strategist. Really? Oh, okay. Let me whip that right up. Even if your web strategist is empowered, I’d like to see them sit in […]
The study that has everyone ohhh and ahhh’ing this week? Well ladies and gentlemen, it’s: iPhone Users Recall Ads 21% better than non-iPhone users. To this I have one word: DUH. Let’s think: iPhone users only see ONE ad at a time The ad is big, colorful and annoying. Think pop-up ads when they first […]
I’ve been curious about where Generation Y is for quite some time. This post, has similar questions backed up with stats. I don’t get it. The majority of people I graduated college with aren’t on LinkedIn. The ones that are have all of 10 connections. None of my real life friends are on twitter. I’ve […]
Courtesy of Corona Beach by Big Spaceship. What’s your best part?
We just launched a new mini site. To be clear, it’s not a microsite. It’s a mini version of the full blown site with the little content we currently have. Frustratingly, I came into the process one week before we were set to launch. No one on the team had ever been part of a site […]
I’m struggling. I feel like I’m fighting a losing battle. I also feel that if I lose the battle, maybe I’ll win the bigger war. Maybe, just maybe, if I lose the battle, I’ll be ahead of the game. Here’s my dilemma: There’s SO much talk about streams and NOW Media. Inevitably, it’s where we […]