Dear Vendor

Dear Vendor, I would like to spend money with you. I would like to form a long term partnership with your company and throw money your way. In these times, I find it unlikely that you have massive amounts of potential clients knocking down your door. In fact, I know you were a cutback with […]

Strategy "Experts"

This is a rant that’s been sitting in my drafts for awhile, but since I haven’t posted in a bit, here it goes: I don’t know about you, but I’m sick of “experts” telling me that Facebook and Twitter are the places to be, MySpace is worthless and everything else doesn’t matter. Ummm, NO. Facebook […]

Many Critics, Few Do'ers

It’s the 80/20 rule. While 80% of people complain, less than 20% of people act. Remember the outrage over Facebook’s Terms of Service? Oh my. The cries of indignation went on for days. In fact, the critics were so vocal that for the first time ever, Facebook reversed one of their changes. Then, Facebook revised their […]

Interacting More, Conversing Less

This month something shocking happened. My mom got an iPhone and she knows how to use it. She’s texting and sending picture messages for the first time ever. I love it and I hate it. I love it because we’re better connected. We now “talk” in short bursts throughout the day vs. having one longer conversation […]

Why Agencies Have a Bad Rap

Despite my frustrations with BDA’s, the majority get the big pieces right. They offer support, a bird’s eye perspective and competitive data and recommendations. But recently, I encountered the other type of agency. It’s still a gut feeling, but I feel I’m being taking for a ride. Maybe I’m taking it the wrong way, but […]

Request for Punctuation

Last week, VP of Brand, Jordan Kretchmer, for Current sent out a RFP via Twitter. He’s calling it TwitteRFP. It’s been interesting, funny and sickening to watch. Here’s my take: What I Like: Obviously, something like this is in line with Current’s existing model and/or it’s in line with the goal of their RFP. It’s been […]

Here Today, Gone Tomorrow

I follow a lot of brands on twitter. I like to see how each one utilizes the service. As I was cleaning my following list this weekend, I checked on several of them. More than a few have fallen to the wayside. Time and again, we’ve heard, “it’s worse for a brand to start and […]

Merely Average

Honestly, I hate linking to Seth Godin’s blog or mentioning one of his posts. To me, it’s too commonplace. Besides the fact that tons of people read his blog, Godin says what everyone else is thinking with much more eloquence and brevity. Everyone finds their own meaningful take away from each of his posts. So, of course, I’m […]

SEM vs. SEO

I could have sworn I had written a post about SEO vs. SEM way back when, but apparently it was all in my imagination. Lately, I’ve been thinking a lot about both Organic Search (SEO) and Paid Search (SEM). I have a sneaky suspicion that I’ll be rolling up my sleeves and getting quite dirty […]

I'm Here, Send Me an Offer

When I first heard about location based services, they creeped me out. Being a single woman with family 2,600 miles away, I’m usually overly cautious. Therefore, understandably, allowing my “friends” to know exactly where I was at any given time was a huge red flag. BUT, then I got an iPhone. Finally, I’m starting to understand […]

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