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A lot of my posts on BDA’s are rants about how much they suck. However, if they didn’t provide a great service, no one would work with them. So today, I’m acknowledging not one, but two BDA’s that got the little details right. Setting #1: Met with new BDA yesterday to kick off a project. […]
Every few months, someone in my circle of family and friends poses this question, “Soooo…. what exactly do you do?” This is usually how the resulting conversation goes: Me: Do you know what Media Buying is? Grandpa: No Me: Uh, ok, do you know those ads you see on websites? Grandpa: Uh, not really Me: […]
As a BDA, your #1 function is to make your Client’s life easier. Ultimately, that is your singular goal. Even if you suck, completely screw up the campaign and drive revenue into the toilet, if you make a Client’s life easier they won’t fire you. AND, if you truly are making a Client’s life easier, […]
I like how Patron has taken their “Some Perfection is Debatable” campaign and integrated it into all marketing channels. The website is fun – people love voting, seeing what others think and occasionally commenting about them. Patron gets it, unlike MGM MIRAGE’s latest UGC campaign. Forty-eight hours in Vegas, in theory, is a cute idea […]
The other day, Dear Jane Sample wrote about mistakes and reminded her readers that mistakes happen and no matter how big or small, life goes on; it’s not a big deal. While I agree, I don’t accept that. Mistakes shouldn’t happen, especially when presenting, reporting, etc. to someone that’s your senior. This week was riddled […]
I have to admit that I ride the fence about managing expectations. Sometimes, I think it’s a total bullshit word like engagement media, social media and Web 2.0. But, other days, I’m all for managing expectations. Eight times out of ten it’s very helpful. The ninth time, not so helpful and the tenth time? Total […]
Thanks to Adam for passing along this hysterical gem. I promise, other Clients are like this, but not us
Every month or so, the School of Communications at the University of Miami (from where I graduated) sends out an email requesting updated information about Alumni, i.e. where are you working so that we can make the school look cool/good if you in turn have a cool/good job. Sounds great and easy right? There has […]
Social Media is stupid. Gasp! Deep intake of breath. Quick! Close your browser and pretend you never read this. Every big Executive who knows an ounce about the internet thinks social media is going to solve the world’s problems. Okay, maybe not the world’s problems, but certainly theirs. How many emails have you received saying, […]
Actually, I think writing about how much BDA’s SUCK will make me feel better. Just a few of the complete and total lies I heard this week AND caught them in: Lie: Files were delivered to printer on time, at 3:00 PM. Reality: HELLO dumbass. You forwarded me the email saying they were delivered at […]