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the ups-and-downs and sides-to-sides of the little things that make up life
How many lines are there? There’s the first line, the second line, but then there’s a line of negative space that runs between them. See it? 1+1=3. How many times in our lives, careers, thoughts, etc. do we only see the white lines? How many times do we miss the beauty and innovation that’s right […]
It always impresses me when big brands are able to move fast enough to capitalize on current events. While not a new video/viral concept, kudos to T-Mobile for having the foresight to spoof the Royal Wedding in a fun, appealing way that the masses can relate to. As a marketer, are you keeping abreast of […]
In laymen’s terms, Southwest’s motto is to be/do things differently than other airlines. In order to provide consumers with the lowest fares, they do things differently. They don’t have first class. They don’t serve meals on flights. They don’t charge for checking bags. They don’t have predetermined seating. They don’t charge change fees (my absolute […]
I haven’t written a rant in quite some time, but the current use of QR Codes infuriates me to no end. I’m sure my fellow marketers are sick of hearing my rant and frankly, I’m sick of hearing it myself since I loathe complaining without doing anything to fix the situation. But, here it goes […]
Sometimes, pictures say it better than any words can. For the road warriors that often travel on a holiday, thank you Southwest for making travel on those days just a little bit more special. Other airline check-in on Valentine’s Day: Southwest Air check-in on Valentine’s Day:
Today on twitter, several people were taking pot shots and talking negatively about a 27-year-old being named Chief Digital Officer for New York City. Kudos to NYC for not caring about age or being smart enough to realize her youth and that she was qualified anyway. To the people taking pot shots? I think they’re […]
Hysterical and brilliant all at the same time. Enjoy the laughs.
Today was supposed to be my day to be part of the3six5 project – 365 days, 365 views. Unfortunately, wires got crossed and they posted someone else’s post. It’s a great project and one I was really excited about. It was one project that I had been waiting over a year to write for, even […]
Thanks to a friend, I stumbled on this post. I liked it so much, I’m reposting it here: It hasn’t been very long but already the world looks very different being on the corporate side here at PepsiCo partnering with many different agencies. Here are some perspectives that maybe valuable for digital (and traditional) agencies […]