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the ups-and-downs and sides-to-sides of the little things that make up life
Groupon has been sweeping the nation. In addition to Groupon, many other sites with the same business model have popped up – Deal of the Day, Living Social, Screamin’ Coupons, the list goes on. The idea behind the sites are one great deal a day delivered to your EMAIL inbox (side note: gee, seems like […]
Aside from all my gripes with BDA’s, I finally narrowed it down to the three main reasons why I dislike ’em so: Nothing’s done on a handshake. Everything is a process. It’s corporate. I hate corporate bullshit. There’s always an over-the-top anal-retentive AM assigned to your account. Someone, somewhere thinks this is the perfect fit […]
It always irks me a bit when posts talk about social media not delivering on “promises”, that it “disappointingly” hasn’t grown up yet and it’s not an “enterprise” function of a business because it resides in marketing. All three statements point the blame to social media and some non-existent enterprise department. All three statements are […]
Foursquare and how people are using it intrigues me to no end. From a personal standpoint, it’s creepy as hell. Here’s some of the things that make me scratch my head: People will “friend” anyone, including brands. Why? It’s amazing that people are okay with friending random people, but don’t want targeted ads. The idea […]
Every once in awhile, I enjoy reminding myself it’s okay to not keep up. Yes, it’s important to stay up to date with some of the latest and greatest, but, you also have a valuable and existing toolkit just waiting to be tweaked. As Bill Marriott says, “Success is never final. We can always do […]
I loved this post so much, that it was totally worth re-posting here. I never quite know how to explain what I do, but this is a good start This post is for my Dad. I don’t think he understands my job. I work in advertising. On the account side. A lot of times people […]
Over the last week, I’ve been inundated with the statistic that only 14% of advertising is trusted. But, Word of Mouth (WOM) is trusted WAY more. Here’s my question… when do we stop trusting Blogs, or Word of Mouth for that matter? With the ridiculous amount of kick backs and marketers being encouraged to utilize […]
I love Augmented Reality. Seriously, the thought of doing something with AR makes me salivate, even if penetration is next to nil. But, will it end up like Second Life? When Second Life debuted, it was touted as “huge” and “game changing.” The same words and feelings are starting to surround AR. Layar cofounder Maarten […]
To say that this week’s been craptastic, would be an understatement. Then, the fabulous Vegas Exposed campaign debuted. Originally, I thought it was a “special” campaign courtesy of R&R Partners and LVCVA. I can’t begin to tell you how thrilled I was that my hotel room tax dollars were helping pay for this campaign. But, then it hit […]
I know, I’m using a Sprint tag line as my title to showcase an AT&T commercial. Ironic, huh Regardless, I love the ease in which this commercial exemplifies how today’s technologies help people connect faster and easier than ever before. In this example the social net is used for good. But, what happens when it’s used […]