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the ups-and-downs and sides-to-sides of the little things that make up life
Last week, the article Where are the Women in Tech and Social Media created quite the buzz. The author argued that while women made up 50% of social media / internet users, on average, only 25% were speakers at these conferences. The author argued for more diverse speakers, aka she wanted more women speakers. Since she […]
This post, Don’t Keep Up with Social Media, had a great messsage and one worth following: Don’t Keep Up While valid, fun and worth watching from the corner of your eye, it’s silly to chase and try every new beta invite. For most brands, that’s not where the massive reach is. If new technologies ever reach […]
Holy cow! Clearly Thought Leader vs. Practitioner was quite the burning topic. But, it also seems like people are getting bogged down in names and favorites. You have your Brogan defenders and I have my Sharpie biases. Seriously and honestly, I’m obsessed with how Sharpie has integrated their brand into the social web. So… let’s […]
I love working in Vegas. Honestly, I do. I mean, I just bat my eyelashes and everyone and their mom wants to work with a “uber cool” Strip property. Think Pepsi, Ford, Coca-Cola, AMEX, Absolut Vodka, Panasonic, Nintendo, Southwest, Travelocity and the list goes on. From sports to food to alcohol to you name it, we’ve […]
I LOVE Augmented Reality. It’s my new favorite bright and shiny object. If you’re not sure what it is, Matt Dickman does the best job explaining it. Some of the latest ways it’s being used are: Online shopping / Trying on clothes Trying out a new hair cut Finding your way around Wimbledon Finding your […]
The article about Ignited zapping Zappos was one of the first things I read this morning. I was annoyed then and I’m still annoyed. If you’re not familiar with the story, here’s the background: Zappos put out an RFP for an agency and a $7MM marketing effort. Zappos originally gave it to 16 agencies. But, when […]
First, because I love saying it… I TOLD YOU SO. Second, part of me feels bad for all of the smaller agencies that attempted to throw their hat into Current’s RFP process. In case you missed it, here’s the skinny: Back in April, Current TV’s VP of Brand Marketing put out an RFP for Current […]
I love the thought behind Paul Isakson’s post and the below speech by VP of Marketing Innovation at Coors Light, Pat Edson. In a nutshell, Edson talks about going beyond the 80% of insights that your competitors have too. Instead, focus on the 20% of ideas that no other competitor is doing. Then, stick to that […]
Dear BDA, Thank you for responding to my RFP. I’m sure a lot of time, effort and thought was put into your response. With all that time, effort and thought, it would behove you to spend an extra 20 minutes or less doing a little grammar and spell check. Remember, the little things count. Here’s […]