Find Me
Anal Organization
Oldies But Goodies
More Stuff
Nonsense Notes
Whiskey Notes and Parachuting Fish
the ups-and-downs and sides-to-sides of the little things that make up life
I could have sworn I had written a post about SEO vs. SEM way back when, but apparently it was all in my imagination. Lately, I’ve been thinking a lot about both Organic Search (SEO) and Paid Search (SEM). I have a sneaky suspicion that I’ll be rolling up my sleeves and getting quite dirty […]
When I first heard about location based services, they creeped me out. Being a single woman with family 2,600 miles away, I’m usually overly cautious. Therefore, understandably, allowing my “friends” to know exactly where I was at any given time was a huge red flag. BUT, then I got an iPhone. Finally, I’m starting to understand […]
It drives me bonkers when people skate around the ROI question, especially when it comes to Social Media. If you’re leading your Company’s Social Media efforts and you haven’t put some sort of measurement in place, then shame on you. You can put an ROI to anything. Supposedly, during the Marketing 2.0 Conference in Paris, […]
Tonight, on Celebrity Apprentice, the task was to create a “viral video” for All Laundry Detergent. Surprise, surprise both videos sucked. In fact, the creative from every episode is lame, but that’s another story. However, unlike other episodes, two new “viral” videos were professionally created that better represented the All brand. These videos were then posted […]
Why Gatorade chose to give up their brand equity and rebrand themselves as G, the world may never know. Not only do they not show up in organic search for “G2”, but they also didn’t bother to buy any paid placements. Gatorade? Yep, they have the top two positions in organic search. Nevertheless, their new commercial […]
We wait all year long for Girl Scout Cookie season. We wait patiently. Some cities get Girl Scout Cookies earlier than others. We start to hear the rumblings about Thin Mints and we get a little less patient. We get downright anxious and excited. We start hounding our coworkers and friends who we bought from […]
For the last three months, I’ve watched Queensland Tourism kick off its new marketing campaign with The Best Job in the World contest. It’s a thing of genius. It makes me weep. Thirty-five thousand (34,684 to be exact) videos about my product within 2.5 months? Videos viewed an average of 560 times? Being the #1 viewed site […]
Yep, this is another post about the Skittles website redesign. Why? Because I feel like it. The site launched last week. It took the twitterverse about 4 days (2 business days) to really become abuzz about it. I’m sure the articles in AdRants, AdFreak and every other industry mag helped a bit. Here’s ten things I […]
Every time we go live with a major change I question why large corporations are moronic. The easy answer? Corporations are so caught up in “processes” and “forms” that they forget the backbone of their business. In the past three years, I’ve watched a lot of programs launch. Most have taken years to implement. You know, two years […]
The quote, “The more things change, the more they stay the same,” seems to describe Superbowl XLII vs. XLIII perfectly. What stayed the same? The majority of ads contained NO URL. Once again, sites weren’t ready for the traffic. You’d think they’d learn from last year. You think someone would warn them. But, NOOOOO. I […]