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I really enjoy Seth Godin’s blog. I don’t read it daily, but pop in often. The posts I catch are always short, to the point and thought provoking. One of my favorites is The Marketer’s Attitude. While broad, it’s the perfect job description. It’s what all hiring managers should focus on instead of years, degrees […]
People are funny, fickle creatures. Here’s just a few examples: – People say that UGC is, “dead and dumb”. Then, Pepsi gets blasted for coming out with a new logo that wasn’t created by UGC. – People scream for honesty and authenticity. Business models like Buzz Logic and PayPerPost (aka Izea) appear so brands can be […]
Today, several twitterers picked up the headline, CMO’s Not Interested in Social Media. There was outrage! Cries of “Wake up” and “Smell the roses” ran amok. But, once again, people only bothered to read the title and give knee jerk reactions. If they had read the original article here and here and taken the time to […]
It’s been such an insane month at work that I haven’t had much time to be brilliantly insightful Tonight, I’m forgoing brillance for a list of current favorite/interesting links. Do with them what you will. Social Media Index by Vitrue. As @mleis says, it’s fun to pretend that they’re racing each other. 15 Awesome Advertisements. They held […]
I’m impatient and too busy to actually blog, so…. Below is the article I wrote for Project 100. I’m sure the other 99 are just as fantastic, so go buy the book when it comes out! Everything I Need to Know About Social Media, I Learned in Kindergarten Sometimes, I wish I worked for an unknown […]
I’m trying to be really patient and not post what I wrote for Project 100. I think it will last all of one more day. Anyway, one subject I touched on in the article was, “more is garnered from ‘sharing’ than ‘searching’”. Since I only had 400 words and I was going in a slightly […]
This bothers me to no end. In fact, I’m so annoyed I’m writing another post about it: People who go on and on about what brands should be doing on twitter. The catch? They don’t twitter as a brand! None of their clients have twitter accounts and they have no real data to back up […]
This post was going to be titled, “Why Obama’s Going to Win.” But, alas, it’s been a crazy week and I never had a chance to flush this out like I wanted. Since the election is over and I’m dying, the post is going to stay half-assed. Deal with it. First, let’s make it really […]
An oldie, but one of those email forwards I still love. Thanks to The Girl Riot for this one! You go to a party and see a sexy girl across the room. You go up to her and say, “Hi, I’m fantastic in bed, what about it?” That’s Direct Marketing. You go to a party and see […]
I currently hate my Account Team. I hope they all rot in hell and die. Here’s some tips if you’re a BDA and don’t want your Client to wish the same: Don’t question my budget. HELLO, I want to spend money. It’s not coming from your initial budget. You’re telling me you don’t want “free” […]