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The new Mac ads are brilliant. In two, 30 second spots, Mac effectively destroyed Microsoft’s $300 million dollar campaign and solidifies who really rocks at making Mac vs. PC ads. A few of the things that make this campaign great: Timeliness. Microsoft’s campaign launched around September 19. Thirty days later, Mac was able to come back […]
David Armano’s newest picture, The Corporate Social Media Curve, made me chuckle as I’ve seen this all too often. However, I’ve discovered an easy way to avoid this curve… educate and excite. If you have to involve legal folks, old school PR people and IT, then there’s only one way to get everyone on board. […]
The Beauty of Pirate Ships by Chris Brogan is a great, well written piece. I for one, am excited to see people throw away excuses, get down to business and get things done. While the piece is a great analogy, you shouldn’t need to get hungry. You should always be hungry. The moment you need to […]
Agencies like to complain ad nauseum that BDC’s don’t allow them to “do their thing.” But, the new Microsoft campaign is a great example of a BDC (Microsoft) allowing their BDA (CP+B) to do their thing. Let’s take a look at what’s happend thus far: Campaign sucks. In fact, it sucks so much that Microsoft pretends it […]
I still haven’t figured out what victory smells like. Probably something gross like dirt and sweat. But, the taste of victory? Well, it’s a mix of cherries and peanut butter with a hint of nutty chocolate. Today’s victory was especially sweet as it has been nine long months coming. It’s been nine months of fighting. Nine […]
Moving always comes with the fun part of switching all your services, getting new services, etc. Below are just a few companies I’ve dealt with during my move. And yes, they ALL screwed up my changes one way or the other, albeit some got fixed faster than others. Comcast (TV and Internet) DHL FedEx Linksys Moving […]
I don’t know about you, but the buzz phrase, “Content is King” is getting pretty old. The next level of this is the context vs. content debate. Clearly, CP+B really took this concept to heart when creating the new Microsoft commercial with Bill Gates and Jerry Seinfeld. However, I don’t think it’s working too well for them… […]
While reading this, I stumbled upon this. Don’t ask me how. Anyway, The Top 10 Wishlist for Agencies of the Future was interesting, especially #3: Leverage Virtual Communities. Really? Um, okay. The list lost some credibility at that point, but, it also inspired me to make my own Wishlist (some “borrowed” from the original list): […]
There’s a lot of things I’ll never understand. The below scenario is just one of them. Background: Strategic Planning is done EVERY year at the SAME time. For the most part, the timelines and order of events are the SAME. The fact that you have to put together a major presentation for #3 in the entire […]
I mentioned magic bullets awhile ago. If you’d like to continue to believe in them, I suggest that you STOP NOW and DO NOT read any further. Still reading? Okay… then I’m going to say it… proximity marketing is BULLSHIT. In theory, it’s new, it’s cool and unlike SMS it’s (a) free to the end user (no standard […]