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It’s rare these days that I post about a great marketing campaign. There just aren’t a lot these days. Most campaigns are cookie cutter or trying so hard to be cool while using the latest and greatest social media fad, that they just fail. But, Lexus’s #InstaFilm nails it. They include the “hot” trend, stop […]
I wrote about the perils of QR Codes before. More frequently I see QR Codes popping up on magazine ads, direct mail pieces and store windows. Sadly, few marketers are getting them right. Arik Hanson does a fabulous job sharing his QR experiment in Mall of America during Black Friday. No insights into what’s behind […]
If you’re in the retail game, Q4 is a game changing quarter. It’s also when the competition to garner eyeballs is the toughest. This campaign by JCPenny is my far the most brilliant one yet! Check it out.
There’s nothing that I don’t love about this initiative from Tesco. This is an example of what I wish all marketing could be like this. By understanding the local market, Tesco was able to fundamentally change how consumers not only interacted with the brand but also how they viewed it. Without adding any stores, Tesco […]
I haven’t written a rant in quite some time, but the current use of QR Codes infuriates me to no end. I’m sure my fellow marketers are sick of hearing my rant and frankly, I’m sick of hearing it myself since I loathe complaining without doing anything to fix the situation. But, here it goes […]
I bought my first Macbook this weekend. It was a bit of a puzzling experience. I walked into the always-packed store and went straight to look at the Macbook Air’s. I was pretty sold on it, but wanted one last chance to play around. A sales associate came up, answered a few of my questions […]
In the last few months, I’ve been amazed at some of the innovative ways companies are aggregating and using information from social networks. From Bravo’s use of Foursquare to We’re All Fans, wow. It seems like the economy has slowed the innovation of “new” and allowed marketers to really harness what’s out there. And, harness […]
This linkfest has been sitting in my drafts for weeks, but still, a few good links. QR Codes. People still don’t quite see the possibilities. However, this article does a great job expanding on some of the possibilities and reasons why hotels would benefit from utilizing QR Codes. Funny comic on the Joys of Tech […]
Holy cow! Clearly Thought Leader vs. Practitioner was quite the burning topic. But, it also seems like people are getting bogged down in names and favorites. You have your Brogan defenders and I have my Sharpie biases. Seriously and honestly, I’m obsessed with how Sharpie has integrated their brand into the social web. So… let’s […]