Find Me
Anal Organization
Oldies But Goodies
More Stuff
Nonsense Notes
Whiskey Notes and Parachuting Fish
the ups-and-downs and sides-to-sides of the little things that make up life
It seems like every other day the Twitterverse is gloating over another social media “failure”. A tweet that’s gone awry, someone who tweeted to the company account instead of their personal one, a “cute” post taken not quite right. Most are mistakes made by interns or freshly minted associates. You could say, teachable moments. Others, […]
Where to start with the 2012 Olympic Games? Not to be overshadowed, the feats of dedication, perservenrance and spirit shown by all the participating athletes was nothing short of amazing. Leading up to the Olympics, there was a lot of talk about this being the first “social” Olympics. In the four years since Beijing, the […]
For the last several years, companies have been working to understand social media for marketing purposes. Then, they started to work to understand how to add it into their Customer Service toolset. With the onset of social, customers’ expectations changed. No longer was it acceptable to get a response in 48-72 hours via email or […]
With the rise of social media, do it yourself platforms and the popular notion that you can be an “expert” at anything within 4 weeks a la Tim Ferris, I can’t decide whether I’m sad or pissed. I’m sad that social media campaigns these days are lackluster and siloed. They’re boring. They don’t match nor […]
The fascination with Facebook has always boggled my mind. Lately, I’ve become ultra sensitive to the CTA’s on ads from brands and the amount of ones that drive to their Facebook fan page vs. their OWN website. I shake my head thinking, “There’s another advertiser that spent $100,000 to give free advertising to Facebook.” I […]
I wrote about the perils of QR Codes before. More frequently I see QR Codes popping up on magazine ads, direct mail pieces and store windows. Sadly, few marketers are getting them right. Arik Hanson does a fabulous job sharing his QR experiment in Mall of America during Black Friday. No insights into what’s behind […]
With all our advancements in technology, companies focusing on the bright and shiny objects and mantras that say, “Email is dead. Facebook > Company Websites,” marketers lack of smart, targeted advertising is upsetting. While companies are in a Gold Rush state to innovate, we often forget the simple things. We forget the data that is […]
The buzz and defensiveness this week about Empire Avenue reminded me about the conference experience I had in Paris and how angry it made me. Sure, the conference was good. Not great, not horrible, but a solid conference. However, the bullshit that went on behind the scenes due to social media angered me. While I’ve […]
In laymen’s terms, Southwest’s motto is to be/do things differently than other airlines. In order to provide consumers with the lowest fares, they do things differently. They don’t have first class. They don’t serve meals on flights. They don’t charge for checking bags. They don’t have predetermined seating. They don’t charge change fees (my absolute […]
I haven’t written a rant in quite some time, but the current use of QR Codes infuriates me to no end. I’m sure my fellow marketers are sick of hearing my rant and frankly, I’m sick of hearing it myself since I loathe complaining without doing anything to fix the situation. But, here it goes […]