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It’s been such an insane month at work that I haven’t had much time to be brilliantly insightful Tonight, I’m forgoing brillance for a list of current favorite/interesting links. Do with them what you will. Social Media Index by Vitrue. As @mleis says, it’s fun to pretend that they’re racing each other. 15 Awesome Advertisements. They held […]
I’m impatient and too busy to actually blog, so…. Below is the article I wrote for Project 100. I’m sure the other 99 are just as fantastic, so go buy the book when it comes out! Everything I Need to Know About Social Media, I Learned in Kindergarten Sometimes, I wish I worked for an unknown […]
As the head of Engagement Media (among other things) for a Fortune 500 Company, it was refreshing to read Scotty Monty’s interview about Ford’s Approach to Social Media. No matter what companies do, they get blasted – Pepsi doesn’t use UGC for their new logo, they get shit for it. If they had used UGC, they would have […]
I’m trying to be really patient and not post what I wrote for Project 100. I think it will last all of one more day. Anyway, one subject I touched on in the article was, “more is garnered from ‘sharing’ than ‘searching’”. Since I only had 400 words and I was going in a slightly […]
Okay, so after asking the Twitterverse, I think my theory is slightly off, but I’m running with it anyway… I stumbled upon the below twitter chart via Ogilvy’s twitter presentation. I was surprised to see that 56% of tweets came from the web interface. If you add twhirl, TwitterFox and IM, that’s a whooping 74% […]
Thanks to twitter, I heard about Jeff Caswell’s Project 100: 100 authors, 400 words each, 1 collaborative book on “Marketing in the Social Media Era” with all the proceeds going to Susan G. Komen Breast Cancer Research and Awareness. I’m excited and humbled to be accepted as one of the authors of the book (at least […]
A few months ago, The Recreational Boating & Fishing Foundation (RBFF) launched a new campaign and website with the help of Colle+McVoy. I’m totally in love and impressed with the site even though I’m not the biggest fishing fan. I’m also impressed that they’ve continued to expand and add to the site. I really like the […]
This post was going to be titled, “Why Obama’s Going to Win.” But, alas, it’s been a crazy week and I never had a chance to flush this out like I wanted. Since the election is over and I’m dying, the post is going to stay half-assed. Deal with it. First, let’s make it really […]
David Armano’s newest picture, The Corporate Social Media Curve, made me chuckle as I’ve seen this all too often. However, I’ve discovered an easy way to avoid this curve… educate and excite. If you have to involve legal folks, old school PR people and IT, then there’s only one way to get everyone on board. […]
I can’t decide whether I’m annoyed or frustrated. Social Media and Web 2.0 have been around for a few years now, and yet everyone is still wishy washy about measurements. Okay, they’ve been around for more than a few years, but in the last year or so, BDC’s are finally understanding what “it” is. Still, […]