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I don’t know about you, but the buzz phrase, “Content is King” is getting pretty old. The next level of this is the context vs. content debate. Clearly, CP+B really took this concept to heart when creating the new Microsoft commercial with Bill Gates and Jerry Seinfeld. However, I don’t think it’s working too well for them… […]
I mentioned magic bullets awhile ago. If you’d like to continue to believe in them, I suggest that you STOP NOW and DO NOT read any further. Still reading? Okay… then I’m going to say it… proximity marketing is BULLSHIT. In theory, it’s new, it’s cool and unlike SMS it’s (a) free to the end user (no standard […]
This week, Twitter was abuzz about a new Twitter Grader. The grader takes several points into account and gives a person’s Twitter stream an overall score. With the release of this, some suggested that Twitter also add a “thumbs up / thumbs down” feature for individual tweets in order to increase “signal” and decrease “noise”. […]
Erich Fromm once said, “Creativity requires the courage to let go of certainties.” That’s exactly what happened when Orbitz partnered with three hotels for their Fill a Plane promotion. Not only was it a creative idea, but it was a great show and tell about the power of social media. Idea Behind the Promotion: – […]
Viral Marketing makes me laugh. I think every CEO has said, “let’s do a viral campaign” to their BDA. Anyone not in the industry suggests that you learn more about it as there is an “extremely high demand for that in conjunction with marketing” (yes, this is a real quote from one of my non-interactive […]
Lately, several posts have popped up about brands on Twitter and how they should use the service. These posts annoy the hell out of me. The people who are writing them are (a) not directly associated with the big brands that are on Twitter (b) don’t have any big brand clients on Twitter and (c) […]
Unless you’ve been living under a rock, you’ve heard something about Facebook’s new redesign. The really cool thing? For several weeks now, they’ve let users choose to toggle between the “new” Facebook and the “old” Facebook. BRILLIANT. Not only are they getting crucial feedback and working out any bugs, they are slowly easing users into […]
I’m lazy, so few words tonight. But, below are some fun links worth checking out. This blogger is possibly more anal than me. He even made intense diagrams to prove his point and a PDF Brochure of all the diagrams. Holy cow. Still haven’t had a chance to fully read this, but awesome compilation of […]
I got a beta invite to Zivity last night, and per some persuasion, I not only signed up to check it out, but am now writing my thoughts on it. Zivity is a royalty-based social network for female models and photographers that claims to “empower woman to feel their most beautiful and comfortable.” Zivity Co-Founder, […]
I like how Patron has taken their “Some Perfection is Debatable” campaign and integrated it into all marketing channels. The website is fun – people love voting, seeing what others think and occasionally commenting about them. Patron gets it, unlike MGM MIRAGE’s latest UGC campaign. Forty-eight hours in Vegas, in theory, is a cute idea […]