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the ups-and-downs and sides-to-sides of the little things that make up life
There are a few things you always have to believe in – love, impossible things and the underdog. Here’s to the underdog in all of us, here’s to the results not adding up and here’s to passion trumping logic. The theory of evolution claims that only the strong shall survive. Maybe so…maybe so…But the theory […]
We always want the unknown, what we can’t have, the mystique. Trust me, I do it all the time too. The unknown is exciting, thrilling and gives us butterflies. If we’re the slightest bit bored or disgruntled we automatically want a new job, a new city, a new significant other, etc. Why? Because we always […]
In the past few months, I’ve started to give major kudos to Gap, only to say, “wait…” and scratch my head. I won’t even mention their logo debacle. But, if you want, you can make your own here. Then, I stumbled on the below Gap commercial. For Gap, it’s different, yet fits its brand and […]
I won’t deny it, I’m a sucker for most alcohol campaigns. I don’t know why, but to me, they are so well done, so sharp and put together. The latest, is True Originals. It’s an interesting campaign. One with a url, trueoriginals.com, that redirects to Facebook, not a website. To me, the strangest thing is […]
I must admit that I’m not necessary a fan of Stoli Vodka, but, I am a huge fan of their new campaign – Lead On. Would You Have Drink with You? The campaign is brilliant, tongue in cheek and pulls the emotional ties of their target audience. From their site, the idea behind the campaign […]
At iMedia’s Agency Summit this past week, one of the speakers talked about 3M’s motto since the 1940’s being, “Hire good people and leave them alone.” I love that idea. I wholeheartedly agree with that idea. Give people goals, encouragement and enough thought-provoking questions to take them to the next level, but on a day-to-day, […]
Not early as engaging as the Socialnomics videos, but nevertheless a fun one: JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Day two of the new job. There’s the part of me that loves being ten feet under. There’s the part of me that loves looking around and saying, “This is MINE. All of it. Down to the door tags and on-hold messages. Mine, mine, MINE.” And, then there’s the part of me that loves the […]
I love Nike commercials. Once again, they nail it with the soundtrack, lyrics and visual imagery. How quickly will your brand get back up? Personally, I think this epitomizes the Southwest vs. Kevin Smith example. Southwest got back up quicker and more graceful than any company I have yet to see. And yes, that whole […]
Post #500. Wow. Ok, now that that’s out of the way, onto talk of Superbowl commercials and my three favorites. The thing I found strange and interesting? Where was the paid search? The mobile calls to action? The url? The “become a fan on facebook” and “follow us on twitter”? Almost non-existent. Maybe the years […]