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Today’s iMedia article, How Agencies Blew the Pitch, is great. I wish I could have contributed, but since we have a strict no comment policy, I couldn’t add my horror stories. And boy, do I have a lot Just a few things I love about the article and totally agree with: 1. The little things […]
Today officially kicked off Budgeting and “Strategic” Planning Season aka 4 months of hell. In lieu of this fabulous season, I’d like to share a few of my favorite things: 1. For 4 months people will use the excuse, “I’m in budgeting” to not answer emails, not meet deadlines and put a hold on any […]
Ed McCabe once said, “An ad that doesn’t cause a ruckus is a lousy ad. I’m constantly in trouble and I think that’s proof of my worth.” Think about it. If you’re not making waves and shaking things up, you’re not doing your job. The internet changes at least every six months. So, why are […]
A lot of my posts on BDA’s are rants about how much they suck. However, if they didn’t provide a great service, no one would work with them. So today, I’m acknowledging not one, but two BDA’s that got the little details right. Setting #1: Met with new BDA yesterday to kick off a project. […]
Every few months, someone in my circle of family and friends poses this question, “Soooo…. what exactly do you do?” This is usually how the resulting conversation goes: Me: Do you know what Media Buying is? Grandpa: No Me: Uh, ok, do you know those ads you see on websites? Grandpa: Uh, not really Me: […]
The other day, Dear Jane Sample wrote about mistakes and reminded her readers that mistakes happen and no matter how big or small, life goes on; it’s not a big deal. While I agree, I don’t accept that. Mistakes shouldn’t happen, especially when presenting, reporting, etc. to someone that’s your senior. This week was riddled […]
I have to admit that I ride the fence about managing expectations. Sometimes, I think it’s a total bullshit word like engagement media, social media and Web 2.0. But, other days, I’m all for managing expectations. Eight times out of ten it’s very helpful. The ninth time, not so helpful and the tenth time? Total […]
Social Media is stupid. Gasp! Deep intake of breath. Quick! Close your browser and pretend you never read this. Every big Executive who knows an ounce about the internet thinks social media is going to solve the world’s problems. Okay, maybe not the world’s problems, but certainly theirs. How many emails have you received saying, […]
Why are the simplest things so difficult? I feel like a broken record. I’d like to say it’s just one moron, but, oh no, it’s basically everyone we work with. Why can’t people get the following things through their heads: 1. Use our out of market logo aka put “Las Vegas” on all our advertising. […]
Good to know my caffeine addiction is still in the safe zone. I think I’ll start up’ing my intake of coffee. Why be in the “moderate” zone when I could be having “delusions of Godhood”? The site even lets you send cute awards like the one below to other bloggers: